Progressive Brand Rocks

•July 9, 2010 • Leave a Comment

Progressive has an incredible campaign. The media buy must be huge as I see ads for their bundling packages everywhere — from TV to radio to emails, they are impressively unified. And entertaining. Kudos to their agency for taking a daunting product and making it fun.

For example, see the email and corresponding survey I got below. Two questions? That’s it. Awesome. Of course I’ll take it. It’s going to cost me less than a minute of time. Now that’s understanding your customer.

Also, Flo, the saleswoman in the ads, is awesome and makes the ads memorable.

Fabulous Chipotle Ad

•July 9, 2010 • Leave a Comment

TDA Advertising & Design has been launching some very well suited radio and OOH for Chipotle. Loved this one I saw grace the streets of NYC the other day.

And this one.

AT&T’s Rethink Possible

•May 18, 2010 • Leave a Comment

Beautiful AT&T commercial by BBDO Worldwide. I can’t even imagine how long it took to make (At least the ad dork in me is hoping they didn’t use after effects). I would have loved to be apart of the coordination and shooting of it. Reminds me of the old but incredible Sony Bravaia “Balls” spot by Fallon.

While the ad is indeed beautiful, it still doesn’t make me rethink any of my current AT&T perceptions. Not even a smidge.

SunChips Compostable Bags

•May 11, 2010 • Leave a Comment

SunChips is aiming to reduce their environmental impact. And to do so, they’ve started to make compostable packaging. This TV spot tells us just that. Very cool.

Online Advertising That Works

•May 7, 2010 • Leave a Comment

It’s rare that I pay attention to a display ad. Sometimes I notice them, but to find one “intriguing” enough to want to click through? Let’s just say in terms of frequency, it happens slim to none. Today however, I saw two I enjoyed. Fancy that.

The Washington Magazine had a visually pleasing takeover that overlayed my screen just moments after I landed on the page. Generally I find ads that take over my screen interruptive and annoying. The key to this one? The incentive. The ad offered to treat me to dinner, on the Washington Mag. I really liked that (even though I won’t be given the opportunity to redeem anytime soon).

The Hartford also had an interesting ad running in the Wall Street Journal today. I unintentionally scrolled over this one and it expanded to cover half of the browser window. What was cool about this one was the interactive scroll bar that asked me to “rotate to explore.”

What worked about both ads is that while they got in my way, they were interesting enough to capture my attention without annoying me. Both are previewed below.

The BrandLab

•May 4, 2010 • Leave a Comment

Join the one true advertising movement. Start a BrandLab in your city today.

Google

•May 4, 2010 • Leave a Comment

Funny how the video creator leaves out all of the good things Google is doing with their data captures. What about all the ways Google makes your life easier? Like Google’s new bike directions? Or how Google helps you identify people you might be interested in following on Twitter? Or how they let you tour the entire world from the comfort of your own computer through Earth View? In my personal opinion, I think Google is so friggin cool.

Don’t Text and Drive

•May 4, 2010 • Leave a Comment

I see it all the time. People staring at their phones while driving down the highway instead of watching the car in front of them.

AT&T reminds their users not to text and drive via a personal message once logged into their online accounts. Nice.

What caught my attention was the study that those who text while driving are 23 time more likely to be involved in some type of accident. I was actually surprised this number wasn’t higher. I think we all know it’s true. We shouldn’t text and drive. Sadly, not sure the message will stop people.

Pre-Owned BMW Advertising

•May 4, 2010 • Leave a Comment

This ad comes to us from Greece. Eye catching. Thought provoking. Love this.


Space Maximization At Its Best

•April 28, 2010 • Leave a Comment

An apartment of 330 square feet transforms into 24 different rooms. Just incredible.