Fabulous ad by Tiffany. It absolutely makes you desire the moment. The legendary stairs in Central Park. A light dazzling snow. The stilettos (because of course every girl walks through Central Park in heels in the winter with bare legs). The signature blue box with a big white bow. It’s unrealistic nature makes it oh so magical. Desire indeed.

I recently watched Art & Copy. It’s a documentary about the business I live and breath on daily: advertising. I have to say, it inspired me. As George Lois once said, “Great advertising makes food taste better. Makes cars run better. It changes the perception of things.” It reminded me that while advertising can deviously be about increased influence, desire and ROI — that it can also simultaneously be about moving people. And not only one person, but entire movements of people. And when that happens … ahhh, bliss.

Scary. Exciting.

Love it.

The cinematography on this deserves awards. Well done, Mercedes.

I absolutely adore this Target commercial.