The eye-catching creative behind some of these shopping bags is genius. When walking down Nicollet Avenue of downtown Minneapolis, I can say with confidence that I don’t pay full attention to the brands on the bags of my fellow street goers latest purchase. However, the eye-catching thought put onto the bags below is enough to catch your eye.
While they are designs are catchy, they also beg the question, “Does the bag creative become distracting from the brand itself, or does it draw in curious eyes long enough to drive brand awareness?”
I like to think the latter. What do you think?
