Simple, honest, relevant copy with a great insight about people’s desire to have a phone that gets them. I like the commercial a lot. Probably because the final line reminds me of the incredible Cadillac CTS commercial with Kate Walsh. Yet even though the message resonates with me, it doesn’t show how the product directly benefits the consumer. Too bad. And who is HTC anyway?
Update: Upon further research, I found that HTC is apparently the third largest smartphone maker in North America. They launched this marketing campaign to make sure everyone knows that they are the company behind the hardware. Thus, the campaign is all about building brand awareness and the fact that the may LOTS of cell phones – meaning they wouldn’t show off the benefits of just one. Yes! I can go back to loving the commercial again.
Commercial Copy
It’s the first thing you see in the morning.
And the last thing you see at night.
It stresses you out.
And calms you down.
It helps you remember.
It helps you forget.
It keeps you connected.
It’s the only thing that is alway within an arms reach.
Which is why you don’t need to get a phone.
You need a phone, that gets you.
And you. And you. And you.
Commercial: http://www.youtube.com/user/HTC#p/a/u/0/5lUkF1vVudA
