Progressive has an incredible campaign. The media buy must be huge as I see ads for their bundling packages everywhere — from TV to radio to emails, they are impressively unified. And entertaining. Kudos to their agency for taking a daunting product and making it fun.
For example, see the email and corresponding survey I got below. Two questions? That’s it. Awesome. Of course I’ll take it. It’s going to cost me less than a minute of time. Now that’s understanding your customer.
Also, Flo, the saleswoman in the ads, is awesome and makes the ads memorable.
