For example, see the email and corresponding survey I got below. Two questions? That’s it. Awesome. Of course I’ll take it. It’s going to cost me less than a minute of time. Now that’s understanding your customer.

Also, Flo, the saleswoman in the ads, is awesome and makes the ads memorable.

And this one.

While the ad is indeed beautiful, it still doesn’t make me rethink any of my current AT&T perceptions. Not even a smidge.

The Washington Magazine had a visually pleasing takeover that overlayed my screen just moments after I landed on the page. Generally I find ads that take over my screen interruptive and annoying. The key to this one? The incentive. The ad offered to treat me to dinner, on the Washington Mag. I really liked that (even though I won’t be given the opportunity to redeem anytime soon).

The Hartford also had an interesting ad running in the Wall Street Journal today. I unintentionally scrolled over this one and it expanded to cover half of the browser window. What was cool about this one was the interactive scroll bar that asked me to “rotate to explore.”

What worked about both ads is that while they got in my way, they were interesting enough to capture my attention without annoying me. Both are previewed below.

AT&T reminds their users not to text and drive via a personal message once logged into their online accounts. Nice.

What caught my attention was the study that those who text while driving are 23 time more likely to be involved in some type of accident. I was actually surprised this number wasn’t higher. I think we all know it’s true. We shouldn’t text and drive. Sadly, not sure the message will stop people.