Adidas has adopted a new type of virtual shopping experience by Intel that can not only showcase thousands of products, but can also quite literally detect your sex as you approach the interactive wall to tailor the products by gender without the touch of a button. Impressive.

Watch the video.

 

This Target ad is not only one of the best Christmas ads that I have ever seen, but one of my new favorite Target ads ever. Love it.

I really do enjoy the Toyota Highlander ad strategy — if I were a parent, I would absolutely feel guilt tripped into not driving just any mini-van.

Stand out airline commercial. I appreciate the insights that come through in this ad.

This Tom Shoes ad has been following me all over the web lately. Oh behavioral targeted advertising. While creepy, you work.

“The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be.” — William Feather

Patagonia is giving consumers a chance to track a products carbon footprint from design through delivery by sharing both the good and the bad. No pressure. Just what it is. Cool.

Green. Organic. Whatever. I’m really over all of these buzz terms. Now Coca Cola has developed an organic pop. Honestly. What could possibly be natural about pop, organic or not?

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