http://ashleyvaness.com Welcome to the musing of my mind. Wed, 11 Aug 2010 14:05:35 +0000 en hourly 1 http://wordpress.com/ http://0.gravatar.com/blavatar/a8d8396531d994e6d3c9eec34ea38b7d?s=96&d=http://s2.wp.com/i/buttonw-com.png http://ashleyvaness.com http://ashleyvaness.com/2009/11/30/amazon-kindle-really/ http://ashleyvaness.com/2009/11/30/amazon-kindle-really/#comments Sun, 29 Nov 2009 19:13:31 +0000 ashleyvaness http://ashleyvaness.com/?p=460 ]]> I like this commercial, but the end left me questioning, “Was that really for an Amazon Kindle? How does it relate-to or portray the product?” If you miss the four-second product  placement at the beginning – it doesn’t. It took me a few views to recognize the fact that the adventure scenes the lady is going through may be apart of the story she reading on her Kindle. Without knowing that, the commercial appeared so generic that it could sub in many brand or products. Intentional or not, the commercial’s vague nature inspires a need-to-know curiosity for what the commercial is about, which is precisely what captured my attention long enough to  recognize the brand. Risky business. (In the sense that many people may not have this curiosity.)

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