What have I done? Below are a few projects I’ve had the opportunity to ideate, collaborate, and help create.
Client: BMW
Project: The BMW Ultimate Gift Giveaway was created in effort of rewarding customers and fans with BMW products during the holiday season, while driving product sales and capturing leads.
Client: BMW
Project: Developed an array of collateral consisting of bmwusa.com homepage features, social, and email marketing to drive sales of BMW accessories, performance parts and lifestyle products on Cyber Monday. Campaign not only effectively drove sales five-times higher than the previous Cyber Monday, but also drove sales three-times higher than any single previous day.
Client: BMW
Project: Increased BMW loyalty rates through the use of highly a customized, multi-touchpoint, multi-medium program targeted to in- market BMW owners. Program pieces tailored by specific audience segments, vehicle owned and ownership lifecycle with over 10,000 creative variations.
Client: BMW
Project: Doubled BMW USA Facebook fan base and engagement with BMW Converastions, a series of webcasts featuring exclusive looks at new vehicle launches, insider coverage, and live Q&A sessions with BMW experts.
Client: Capital One
Project: Drove awareness of Capital One by positioning the brand as a primer supporter of college sports through the Capital One Bowl Challenge.
Client: University of Minnesota
Project: Demonstrated why the University of Minnesota is integral to the state, country and world by featuring break-through studies and discoveries occurring at the University through the Driven to Discover ”Because” campaign.
PDF: UMN DeltaSky Insert
Client: Taubman Malls
Project: Increased in-store sales and site traffic via the Webby Award Winning microsite, YearbookYourself.com.
Client: Rhymsayer’s Entertainment
Project: Developed an online experience to build hype and drive sales for the launch of Atmosphere’s When Life Gives You Lemons, Paint That Shit Gold album.
Client: Yahoo! Search
Project: Showcased the many uses of the new Yahoo! product, Search Pad, with the end result of driving trials.
Client: Colle+McVoy
Project: Revamped the Colle+McVoy website and contributed to the agencies Twitter account to better promote and showcase agency work and culture.
Client: Caribou Coffee
Project: Increased sales of Caribou Coffee Wild Coolers with the Wild It Up Facebook application.
Client: Free Arts Minnesota
Project: Redesigned the Free Arts Minnesota website to better connect with donors, volunteers and kids in need.
Client: Recreational Boating and Fishing Foundation
Project: Merged and re-architected 2,500 pages of content into a comprehensive online fishing and boating resource to support the goal of nationally selling one million fishing licenses in the span of one year.
Client: Case IH
Project: Featured the benefits of the Case IH line in a head-to-head competition with Deere, to promote sales over the competition via AdvantageCaseIH.com.
Client: Coca-Cola
Project: Developed an integrated marketing plan for Coca-Cola classic to increase consumption among Millennials that went on to be awarded the National Championship title of the 2007 AAF National Student Advertising Competition.
